To Charge or What to Charge?

A depressing article about museum entrance fees. It reports that the MOMA and Boston MFA have increased fees from $20 to $25.

I love museums and want to help them as much as possible, but $25 seems outrageous. In addition, these prices are going to scare away many potential visitors, especially those that can’t afford to bring a family of four to the museum for a day. Is it more important to make a profit or serve the community?