I posted something earlier about the Frick opening their doors to college students. Here is an article about the event. It sounds like they had a lot of success and we can hope that other museums will follow suit on this type of program.
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This article is about the Frick Collection opening their doors for college students (graduate and undergraduate) free of charge on September 30th. They are also offering light snacks and beverages. Museums have tried this before, but I think it’s great for the type of participation some museums are looking for. They are catering to this audience by making it low-cost and during non-traditional hours. You do have to sign up ahead of time on their website!